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Saturday, December 5, 2009

TOTAL DRAMA ACTION'S "GET WRAPPED IN THE DRAMA" PROMOTION BUILDS EXCITEMENT FOR FINALE


Total Drama Action's "Get Wrapped in the Drama" Promotion Builds Excitement for Finale

Holiday Shoppers Invited to Visit Free Gift Wrap Stations at Local Malls Nov. 28 and 29

Cartoon Network is wrapping up the drama as Total Drama Action nears its finale, an epic battle between naughty and nice, on Thursday, Dec. 3 at 9 p.m. (ET, PT). To celebrate, Cartoon Network invites mall shoppers to put a little drama in their holiday season with free Total Drama Action gift wrap at malls in six regional markets Nov. 28 and 29. Guests will also be given limited-edition buttons and temporary tattoos to take home, as well as Total Drama Action-branded microwave popcorn to enjoy during the finale.

The stations will be available at the Brea Mall (Los Angeles area), Gurnee Mills (Chicago area), Potomac Mills (Washington DC area), the Mall of Georgia (Atlanta area), Tyrone Square (Tampa area) and the Houston Galleria. Gift wrap will be offered during regular mall hours both Saturday and Sunday.

Total Drama Action is an animated reality series that airs on Cartoon Network as part of "Har Har Tharsdays." The series follows the 14 lead contestants from the hit Total Drama Island series as they compete in movie-themed challenges on an abandoned studio lot and endure weekly eliminations.

Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animated and live-action series for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

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